WHAT DO WE MEAN BY REAL CHANGE?
Our parent company, PepsiCo, has initiated a 5-year, $400+ million dollar plan to uplift Black communities, strengthen Black business and support the drive for equality for Black people in America. MTN DEW® Zero Sugar is committed to fueling those who do, and keep doing for themselves and their communities. We will partner with Historically Black Colleges and Universities (HBCUs) to empower Black entrepreneurship.
This partnership will provide resources, programming and funding to build up Black-owned business, shorten the historic wealth gap, and broaden the potential for Black generational wealth. Our commitment begins immediately and will continue until real change happens.
Follow us at @MOUNTAINDEW or check back here for updates.