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Tasting Great Since '48™: Mountain Dew® Is An American Original
June 22, 2026
This year, Mountain Dew is celebrating where it all began. Born in the foothills of Tennessee in 1948, Mountain Dew has been a good time for a long time.
Mountain Dew's new campaign traces our story back to the beginning: two brothers in the hills of Tennessee, perfecting a bold citrus flavor that would eventually become one of the most recognized drinks in the country.
Check out the additional videos on our Mountain Dew Youtube page.
Introducing American Dew™
In honor of America’s 250th anniversary and the 78 year history of Mountain Dew, we’re dropping American Dew – a limited-edition wrapped can and bottle available nationwide starting April 20. The new look commemorates our Tennessee roots in 1948 Appalachia and will only be around for a limited-time. Same bold Mountain Dew flavor, dressed for a very special occasion.
Born in America. Sourced and enjoyed worldwide. Find American Dew in stores throughout the summer.
Enter For A Chance to Win $250 All Summer Long
The launch of American Dew also kicks off a nationwide celebration, giving fans a chance to win thousands of $250 cash prizes in honor of America's 250th anniversary. The program runs April 20 through July 11 and fans can visit www.americandew.com for more information and official program rules.
The Celebration Goes On The Road
The American Dew story isn't confined to the shelves. This summer, we’re taking the celebration on the road with a large-scale experiential tour hitting major sports and country music events across the country. More stops and details to come.